Each of Innovation Grade's portfolio ventures has disrupted the landscape in their industry or field through their unique and innovative solutions.

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Leveraging the trends of mature retail markets in Canada and the lack of digital alternatives available to consumers, Well.ca has quickly become Canada's largest online provider of health & beauty products, and through excellent customer service and operational delivery is now expanding to more product categories.


B. Good

Bgood was formed by Anthony Ackil and Jon Olinto childhood friends who grew up eating Anthony's Uncle Faris' homemade food.   Fifteen years later they started a restaurant with the same simple premise.  Sourcing their ingredients from local farms and focusing heavily on customer experience, they have grown from their first restaurant in Boston to dozens of locations in the US, Canada and Europe.   Healthy, local ingredients form the basis of a delicious, family-friendly menu featuring burgers and sandwiches, seasonal salads, kale and grain bowls.  Each restaurant is a tribute to the local farming community that made it happen with posters of participating farmers, reinforcing their philosophy of food made by people, not factories.



PumpUp is a mobile health & wellness community with over 3.5M users. Their community is a positive space to share and achieve health goals with like minded people from across the world. Hundreds of thousands of new users join the PumpUp community each month, and tens of thousands of posts are shared daily on PumpUp. PumpUp is backed by some of the best venture capital firms in Silicon Valley.